So I built a flexible content system the team could use across both channels.

Timmy.io had strong content but needed a more cohesive visual approach. I expanded the color palette, established layout patterns, and created a suite of modular templates designed to work across email campaigns, social content, and ongoing marketing initiatives.

The goal wasn't just better-looking creative. It was building a system that could scale. By creating reusable components and clear design guidelines, I helped streamline production while keeping every touchpoint visually aligned.

Focus

• Email marketing design

• Social media creative

• Template and system development

• Cross-channel brand consistency

• Scalable content production

Outcome

A unified visual system that strengthened brand consistency across digital channels, improved creative efficiency, and gave the team a flexible foundation for future campaigns.