Timmy.io, a SaaS platform for film production management, needed a cohesive visual system to sharpen its social and email presence. I led the creation of a branded template suite, expanding the color palette, establishing layout patterns, and building flexible, modular designs the team can use across channels. The result is a streamlined content engine that boosts brand clarity, speeds production, and keeps every touchpoint visually aligned.

Scope

• Email marketing campaigns across multiple audiences and platforms

• Social media content design and visual storytelling

• Cross-channel digital creative to reinforce brand messaging and engagement

Role & Approach

• Directed the visual and creative strategy for all email and social campaigns

• Developed templates, visual systems, and content guidelines to ensure brand consistency

• Collaborated with marketing, copywriting, and production teams to deliver cohesive campaigns on schedule

• Optimized design for both engagement and accessibility across platforms

Outcome

• Strengthened Timmy’s brand identity and visual consistency across email and social channels

• Improved audience engagement and campaign clarity through storytelling-focused design

• Delivered reusable design systems and templates, streamlining future campaign production

• Positioned digital communications to better connect with target audiences and reinforce brand recognition