So I turned Timmy’s retro, playful personality into a flexible visual system the team could use across both channels.

Timmy.io had strong content and a distinct point of view, but the visual language needed to carry that personality more consistently. I developed repeatable layouts, modular templates, and a broader visual toolkit that brought the brand’s retro-inspired aesthetic into email campaigns, social content, and ongoing marketing.

The goal wasn't just to make each piece look like Timmy. It was to give the team a system for creating more of it. Reusable components and flexible templates made production easier while keeping the brand recognizable across every touchpoint.

Focus

• Email marketing design

• Social media creative

• Template and system development

• Brand expression

• Scalable content production

Outcome

A flexible content system that made Timmy’s personality easier to recognize and easier to build on, giving the team a more cohesive visual language across channels while streamlining ongoing creative production.