Led digital creative direction for Kodak Moments across website, email campaigns, and video animation, unifying storytelling, lifestyle-driven visuals, and brand consistency across all digital touchpoints.

Scope

• Website redesign, email campaigns, and short-form video animation for Kodak Moments

• Focused on lifestyle-driven storytelling and emotionally engaging visuals

• Cross-channel digital experience supporting global brand refresh and marketing initiatives

Role & Approach

• Led the visual redesign of KodakMoments.com to reflect real moments and a refreshed brand identity

• Curated photography and visual assets to emphasize authentic experiences and storytelling

• Designed layouts combining imagery, text, and subtle graphic elements for immersive user experiences

• Developed reusable templates and visual systems for email campaigns and video animation

• Collaborated with marketing, production, and development teams to ensure consistent quality and brand alignment across all channels

Outcome

• Strengthened storytelling and emotional connection with customers across all digital touchpoints

• Delivered a cohesive digital design system, streamlining production and maintaining visual consistency for ongoing campaigns

• Elevated the digital brand presence, providing an inspiring and engaging experience for users and reinforcing Kodak Moments’ refreshed identity