They wanted Kodak Moments to tell a bigger story: not just the products, but the moments people create with them.
So I created a digital design system that made that bigger story feel consistent across every touchpoint.
I redesigned KodakMoments.com around real-life moments and emotional storytelling, developed reusable email frameworks, and created motion assets that brought the brand to life across digital channels. By pairing a more cohesive visual language with authentic, lifestyle-driven imagery, I helped shift the experience from simply showcasing photo products to showing how those products become part of people’s lives.
Focus
Website design
Email campaigns
Motion graphics
Digital brand systems
Lifestyle storytelling
Outcome
A scalable digital system that made the brand more cohesive, more emotionally engaging, and easier to produce across channels, while creating a stronger connection between Kodak Moments products and the memories they help people create.