So I designed a scalable label system that could flex across multiple film formats without compromising clarity, consistency, or production requirements.

VERITA 200D needed to work within an established motion picture packaging system while introducing a new product to the lineup. Working within strict brand guidelines, I focused on creating a clear visual hierarchy that could translate technical information across 35mm, 65mm, 16mm, and Super 8 formats.

Within those constraints, I introduced a subtle wave motif inspired by motion picture film, light, and shadow, adding a sense of movement while preserving the precision and restraint expected within the system.

Every variation was optimized for readability, scale, and manufacturability across both physical packaging and supporting digital assets.

Focus

• Motion picture packaging

• Label system design

• Multi-format adaptation

• Information hierarchy

• Production-ready execution

Outcome

A cohesive label system that introduced VERITA 200D into Kodak's motion picture portfolio while maintaining brand consistency, technical clarity, and scalability across future applications.