So I created a film strip illustration that could adapt to each format.

VERITA 200D introduced a new film stock to Kodak's motion picture lineup. Working within the existing label and brand system, I developed a custom film strip illustration inspired by motion picture film, light, and movement, then adapted it across the different film formats.

Each format uses a different film strip treatment that reflects its actual perforation pattern, bringing a subtle layer of technical detail into the visual design. The illustration had to work alongside Kodak's established brand elements and technical information while remaining clear and production-ready at different scales.

The result was a visual element that could give the new film stock some personality without disrupting the established Kodak packaging system.

Focus

• Motion picture packaging

• Illustration

• Label system design

• Brand adaptation

• Multi-format design

• Print and production

Outcome

A distinctive film-inspired visual element that added personality to Kodak's established label system while adapting authentically to each motion picture film format.