So I translated the brand’s lifestyle-driven storytelling into the real-world places where people discover, customize, and buy its products.

My work spanned in-store marketing across global retail partners, from signage and promotional materials to digital kiosk experiences and point-of-sale displays. The challenge was balancing the practical demands of retail with a more human, emotive brand experience: helping customers see not just what the product is, but the memories and moments behind it.

I helped establish visual standards, developed reusable creative frameworks, and worked closely with marketing, retail, and production teams to bring that approach to life across different formats, markets, and production requirements.

Focus

• Retail marketing systems

• In-store creative direction

• Brand standards and governance

• Lifestyle and emotional storytelling

• Global team collaboration

• Multi-format production

Outcome

A more cohesive retail experience that brought Kodak Moments’ emotional brand story into thousands of customer touchpoints, supported by reusable systems and creative standards that made the work easier to scale across markets.