So I helped create the standards, systems, and creative direction that kept everything aligned.

My work spanned in-store marketing across global retail partners, including signage, promotional materials, digital kiosk experiences, and point-of-sale displays. The challenge wasn't designing individual pieces, it was creating a consistent experience across different formats, markets, and production requirements.

I established visual standards, developed reusable creative frameworks, and worked closely with marketing, retail, and production teams to ensure the brand showed up consistently wherever customers encountered it.

Focus

• Retail marketing systems

• In-store creative direction

• Brand standards and governance

• Global team collaboration

• Multi-format production

Outcome

A more cohesive retail experience across global markets, supported by reusable design systems and clear creative standards that streamlined ongoing marketing efforts.