Directed in‑store marketing creative for Kodak Moments across global retail partners, creating a cohesive visual presence across posters, signage, and kiosk experiences.

Scope

• In-store marketing collateral including flyers, counter cards, advertising prints, and digital kiosk assets

• Development and enforcement of brand guidelines for global creative teams

• Coordination with marketing, retail, and production teams to maintain visual consistency

Role & Approach

• Led creative direction and visual standards of in-store marketing across multiple markets

• Defined and demonstrated clear brand standards to creative teams worldwide

• Ensured consistency across diverse assets and retail environments

• Balanced brand integrity with practical marketing needs and production constraints

Outcome

• Strengthened Kodak Moments’ in‑store brand presence and visual cohesion; established reusable systems for ongoing retail marketing; supported global marketing initiatives with consistent creative execution.