I'm Katie Simon, a brand designer and art director with 20+ years creating visual systems, packaging, and campaign creative for consumer brands.

I specialize in the kind of work that has to function in the real world, on shelves, in stores, across screens, while still feeling thoughtful and designed with intention. I'm especially drawn to established brands navigating evolution, where the challenge is moving forward without losing what people already love.

I work closely with cross-functional teams from concept through execution, and I'm most effective in roles that value strong creative judgment, honest collaboration, and obsessive attention to detail.

RECOMMENDATIONS

  • For nearly four years, I had the pleasure of managing and collaborating with Katie on the Kodak Moments Brand Team. From our very first interview call, I knew she was someone special. Katie is open, transparent, and a joy to brainstorm and design with. She brought both creative inspiration and technical skill to every project — consistently elevating our work from “good” to “wow!” Katie has a unique design eye and a strong creative vision — she doesn't need hand-holding. I could always trust her to take a brief and turn it into something beautiful. She is responsive, proactive, and thoughtful in her design approach, which made her a dependable and highly valued member of our creative team. She has an excellent eye for social content, video, and animation, and never hesitates to roll up her sleeves and create raw materials herself — whether it’s photography, illustration, or custom typography. She’s a true maker at heart, and it shows in everything she touches. Katie combines a rare mix of creativity and craftsmanship, and any team would be lucky to have her. I truly hope the stars align and I have the privilege of working with her again in the future.

    CREATIVE DIRECTOR - Kodak Moments

  • If you're looking for a unique creative style, innovative design concepts or a graphic designer who goes above and beyond, Katie is your person! I worked closely with Katie during our time with the Kodak Moments branding and marketing team for four years and I can't sing her praises enough. Katie is an exceptional designer who can see the creative possibilities in any project and add her signature designer magic to it that can evoke emotion to connect deeply with any audience. She understands the importance of intention and purpose as well as strategy. She’s not afraid to try something new and different, and, in fact, encourages clever and inventive solutions to head-scratching problems. Katie is a skilled photographer, talented artist and funny to boot. I know she’ll be an amazing leader and collaborator for any team that’s lucky to have her and I am eagerly looking forward to see what’s next for her!

    SENIOR COPYWRITER - Kodak Moments

  • I've had the pleasure of working with Katie for nearly four years, and she has been an incredible creative partner throughout our time at Kodak Moments. One of her greatest strengths is her ability to take a rough idea and bring it to life. She has an amazing talent for brainstorming concepts and turning them into thoughtful, visually stunning designs. Whether we’re starting with a vague brief or a fully formed work order, she dives into these brainstorming sessions with enthusiasm and always contributes both fresh and on-brand ideas. Beyond her design skills, she's a joy to have on the team. Katie is fun, collaborative, and always up for a creative challenge. I highly recommend Katie, any team would benefit from her creativity, energy, and expertise.

    GRAPHIC DESIGNER - Kodak Moments