So I built a packaging system that gave each product a clearer visual identity while bringing the existing line in line with current Kodak brand guidelines.

The challenge wasn't to reinvent the packaging. It was to make a practical system work harder. I created visual distinctions between products like PBS and saline while maintaining enough consistency across the line to make it feel like one family.

Focus

• Packaging system design

• Product differentiation

• Brand guideline alignment

• Information hierarchy

Outcome

A clearer, more cohesive packaging system that helps lab professionals quickly identify products while creating a consistent visual language across the line.