CVS, one of our largest retail partners, was preparing to launch a new customizable photo product—a can cooler—at their in-store Kodak Moments photo kiosks.

I was responsible for developing the art direction and in-store marketing campaign, including promotional concepts, print collateral (posters, shelf talkers, kiosk assets), and product photography ideas, despite not having a physical product to work with. I concepted and storyboarded portions of the campaign using AI-generated visuals to simulate product use and bring early ideas to life. I collaborated closely with the global creative director, co-art directing a vibrant, youthful, summer-themed campaign. I also helped develop a detailed shot list to ensure visual cohesion. The campaign goal was to create compelling, on-brand visuals across all in-store touch points.