So I helped build the campaign before the product even existed.

Campaign Concept | Kodak Moments x CVS

Created for one of Kodak Moments' largest retail partners, this concept campaign explored how a new customizable photo product could come to life across retail marketing, kiosk experiences, and promotional materials. Working alongside the Global Creative Director, I helped develop the art direction, campaign concepts, and in-store creative system.

Without physical products to photograph, I used AI-generated imagery, storyboards, and mockups to visualize product use and establish a clear creative direction. The work included promotional concepts, point-of-sale materials, kiosk assets, and a detailed production shot list designed to carry the campaign from concept to execution.

Focus

• Campaign concept development

• Art direction

• Retail marketing

• Product storytelling

• Creative pre-visualization

Outcome

A fully developed campaign concept and creative framework that established a clear visual direction for a future product launch across Kodak Moments retail touchpoints.