So I helped build the campaign before the product even existed.

Campaign Concept | Kodak Moments x CVS

Created for one of Kodak Moments’ largest retail partners, this concept campaign explored how a new customizable photo product could come to life across retail marketing, kiosk experiences, and promotional materials. Working alongside the Global Creative Director, I helped develop the art direction, campaign concepts, and in-store creative direction.

With no physical product available to photograph, I used AI-generated product imagery as a visualization tool to show how the can cooler could look in real-world settings. I then authentically created the campaign’s poster and banner designs, along with promotional concepts, point-of-sale materials, kiosk assets, and a detailed production shot list to help carry the creative from concept toward execution.

Focus

• Campaign concept development

• Art direction

• Poster and banner design

• Retail marketing

• Product storytelling

• Creative pre-visualization

Outcome

A fully developed campaign concept and creative framework that established a clear visual direction for a future product launch across Kodak Moments retail touchpoints, with finished campaign artwork ready to guide production once the product became available.