Kodak Moments was working to bring its consumer film packaging in line with the refreshed brand identity, one that emphasized premium design and consistency, while also exploting Kodak’s iconic legacy and recognizable look.

I was asked to develop new packaging concepts for Kodak consumer film products that visually aligned with Kodak Moments branding. The challenge was to create designs that felt fresh and elevated, while still feeling familiar to long-time customers. I explored a range of design directions that blended clean, modern layouts with classic Kodak visual cues, like the signature color palette, bold typography, and archival graphic elements. I wanted the packaging to stand out on shelves, feel premium in-hand, and make people want to pick it up. I also ensured the system could be applied consistently across product lines and international markets. The designs supported Kodak’s continued investment in analog photography and helped position the product as both high-quality and iconic in a growing film photography space.