So our team helped redefine the brand story and create a new anthem campaign built around real-life moments worth preserving.

As part of the Kodak Moments rebrand, I collaborated with internal marketing teams, Agency SOS, and Little Moving Pictures to help shape the creative direction behind the campaign. The work involved creative workshops, strategic discussions, and the development of comprehensive creative briefs that guided the final execution.

I was actively involved throughout the process, helping align the creative vision and coordinating across teams as the campaign moved from concept to production. I also attended the Los Angeles video shoot, providing real-time feedback and ensuring the final work reflected the brand direction we established.

Focus

• Brand repositioning

• Campaign development

• Creative workshops

• Creative briefing

• Agency collaboration

Outcome

A new brand anthem that shifted the Kodak Moments conversation from photo products to the moments behind them, helping establish a more emotional and story-driven direction for the brand.