As part of a collaborative marketing team tasked with rebranding the Kodak Moments brand, our goal was to reposition Kodak Moments to emphasize real-life moments and more emotive storytelling, while also creating brand awareness and inspiring consumers to preserve their moments and display them as home decor.

We needed to create a new brand anthem that resonated with audiences and reflected the updated direction of the brand. We partnered with Agency SOS and Little Moving Pictures to execute the campaign. This involved several creative workshops and developing comprehensive creative briefs. I played an active role in these sessions and in the coordination of the project.The brand anthem was successfully created, and I had the opportunity to attend the video shoot in Los Angeles. Being on set allowed me to see the project come to life and allowed our team to provide real-time feedback, ensuring the final product met the vision we set out to achieve.