As part of a major brand evolution at Kodak Moments, the existing ship-to-home website needed a redesign to align with our new focus on emotive storytelling, real moments, and inspiring home décor.

I was responsible for providing art direction and leading the visual redesign of kodakmoments.com, ensuring that the updated site captured the warmth and authenticity of our refreshed brand identity. I directed the creative vision for the site and transitioned the design toward lifestyle-driven storytelling by sourcing and curating all photography to reflect real people and meaningful moments. I created updated wireframes and visual layouts for each product category, integrating high-impact imagery and layered design elements to enhance the user experience. I partnered closely with our production artist to develop textured, visually engaging pages that moved beyond traditional product photography. The redesigned website successfully embodied the brand’s new direction, offering a more emotional, inspiring customer journey. The shift to lifestyle-driven visuals elevated the look and feel of the site, helping to strengthen the emotional connection between users and the Kodak Moments brand.