Packaging & Brand Design
Kodak Film Relaunch
Led the global redesign of Kodak film packaging, blending the brand’s rich heritage with a modern aesthetic for today’s consumers.
Scope
Global packaging redesign for Kodak film, spanning multiple product lines
Focused on balancing brand heritage with modern retail appeal
Supported cohesive brand identity across worldwide retail environments
Role & Approach
Led the visual redesign of Kodak film packaging to honor the brand’s legacy while appealing to contemporary consumers
Reintroduced iconic brand elements — including the signature yellow, angled accents, and striping to evoke nostalgia
Collaborated with cross-functional teams to ensure designs met production requirements and adhered to strict brand guidelines
Applied consistent design principles across multiple SKUs to create a cohesive shelf presence globally
Outcome
Strengthened Kodak’s visual identity on retail shelves and reinforced brand recognition
Supported a cohesive global relaunch of the film product line
Earned positive recognition on popular photography websites for nostalgic yet contemporary design
Delivered packaging that successfully balanced heritage and modern appeal, resonating with both long-time fans and new audiences
From PetaPixel.com:
“Secondly, the packaging for Kodacolor 100 is fascinating. Unlike Kodak’s other films, which predominantly feature Kodak Professional branding and falls under the umbrella of Kodak Alaris, the Kodacolor 100 packaging features the classic Eastman Kodak logo and aesthetics. It’s much more retro, and, frankly, looks more appealing than Kodak’s other film packaging.”