The Kodak Moments ship-to-home division needed to enhance its email and social media marketing efforts to drive customer engagement and encourage more people to commemorate their everyday moments with Kodak Moments photo products.

I was tasked with managing email and social media marketing campaigns, collaborating with the creative team to craft emotive and engaging content that would resonate with customers and encourage purchases through kodakmoments.com. I worked closely with the creative team to develop marketing strategies that highlighted the storytelling aspect of photography and its use in inspiring home decor. Additionally, I created and enforced stringent brand guidelines to ensure all marketing materials were consistent across global creative teams. The campaigns successfully engaged customers, driving interest in Kodak Moments photo products and inspiring them to preserve their memories in meaningful ways. The adherence to brand guidelines helped maintain a cohesive and recognizable presence across all marketing channels globally.