As a designer working across brand, marketing, and product visuals, I often needed unique, tailored imagery, whether for conceptual pitches, mockups, or creative campaigns, on quick timelines and tight budgets. I wanted to explore how AI could enhance my workflow by helping me ideate faster, generate visuals more efficiently, and push creative boundaries in areas like product mockups, photo shoot planning, textures, and storytelling.

Using Midjourney and other generative tools, I began incorporating AI into my process in meaningful ways:

• Created product mockups and packaging concepts to visualize early ideas

• Developed moodboards and photo shoot comps that helped art direct larger campaigns

• Generated custom textures, backgrounds, and assets for digital use

• Brought presentations to life with visuals tailored to the message and audience

• Used AI as a sandbox for experimentation and creative play, testing styles, compositions, and colorways that inspired new directions